ARSH isn’t just a clothing label—it’s the continuation of a dream carried down through generations. My mother’s passion for creating grew into a vision to redefine fashion in Pakistan. Though she couldn’t fulfill that dream, it became mine, woven into the fabric of ARSH.

From her, I learned that fashion is storytelling. Each piece she crafted was more than style—it embodied individuality, confidence, and purpose. That’s the heart of ARSH: where her craftsmanship meets my vision of transcending boundaries—gender, culture, time, and tradition. ARSH isn’t just about looking good; it’s about wearing something that speaks to who you are.

Every piece we create is an heirloom, designed to tell a story, and endure. ARSH is for those who value thoughtful craftsmanship and embrace self-expression. My mother’s dream is now our reality, offering timeless pieces crafted for today but built to last.

Arsh is beyond just a fashion label. It’s a legacy—crafted, worn, and passed on.

With love,
Founder of ARSH
Usman Ali